Posts Tagged ‘ tips ’

Web Notes

In the last few months I’ve felt more and more the need to store the web pages I read (and which are of some interest to me) in one single place where I can access them easily. Needless to say that “browsers’ favorites” is not the tool for me: it is somehow “local”, while I was looking for something more “free”. I therefore tried to go back to del.icio.us, which I used some years ago, but once again I was not fully satisfied (and in my case “being not fully satisfied” is the first step in the very sad path also known as “giving up”, when it comes to technology in general).

What I was really looking for was a tool that would allow me not only to store web pages on the web, but also to annotate them, highlight crucial sentences and points (so that I don’t have to read the whole page again to remember why I saved it), store them in folders, share them with friends and co-workers and access them wherever I go. I started Googling and one of the first result was Web Notes, a tool I now can’t imagine my weblife without.

Web Notes - A tool to annotate and share web pages

Find out more about Web Notes

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How can you tell a fake review from a real one?

There are companies out there that simply do not believe in what they’re doing. They think that they can’t have customers’ trust unless they buy it. They think that their products are not as good as their competitors’, that their customer care is not as brilliant as their worst enemies’, they think that they’re not good enough to survive their own business. This is something very common in today’s working experience, where virtually each product or item competes on a world basis.

On the other hands, customers are not always in a position to try each product or item they can find on the market. Therefore, they rely on reviews. Like Leslie Meredith puts it in her article at Standard.net: “It’s a bit like surveying your family and friends, but on a potentially much bigger scale”. The fact is that, well, reviews are more and more fake out there. Whether you are buying an iPhone app, a book, a 2-nights stay at a hotel or anything else, you must pay attention on what is actually written in the reviews of the product.

Each reviewing system has its own graphical representation of the general mood of the consumers about a certain item. Apple Store has stars, Tripadvisor has rings, Amazon has stars too. Let’s start by saying that looking at this graphical summary of customers’ opinion may be quick but it is probably not the best thing to rely on when taking your decision. This is because it’s kind of easy for any company to pay someone (or something) to write 5-stars (or 5-rings, or 5-whatever) reviews with no content or poor content just to increase its products’ status.

More tips to tell a fake review from a real one