Posts Tagged ‘ social network ’

In the almost constant stream of announcements we had during last weeks (Amazon, Apple, Google, HP, …), one of the potentially most interesting and useful tool of the web has gone through a restyle in the shadow. (it’s now, but I used to love the old URL), probably the most popular social bookmarking web services, has been bought by AVOS System (the Company founded by Chad Hurley and Steve Chen … anybody said YouTube?) back in April, and at the end of September it launched with a new look and a new feature.

I joined in 2006, when I was starting to have a lot of interesting websites and pages to store somewhere and to access from everywhere. I used it a little in the beginning, then I froze my account for some 4 years, since I really didn’t find the service as useful as it promised to be. I didn’t exactly know the reason I stopped using it at that time, but I simply found out I did not go through my past bookmarks as frequently as I first thought.

Last year I logged into once again. The need to store information was at a high level and I really needed a tool (a web tool) to help me with it. Unfortunately, for the second time failed to satisfy me. I then started to figure out why it did so. And that was the reason why I surfed through the net and found tools like WebNotes, Diigo and Amplify. None of these web tools are state-of-the-art, but each of them is a few steps ahead, even after its last restyle and the introduction of “Stacks”. - Social Bookmarking Logo

Read why failed to satisfy me (and possibly many other users)


Facebook Timeline

During F8 Developers Conference yesterday, Facebook announced the new users’ profile, which they named Timeline. Of course, I couldn’t resist trying it right away and here are my first impressions and feelings about this new Facebook revolution.

Facebook Timeline - My Profile

Meet Facebook Timeline

Facebook vs Google Plus

The battle between Facebook and Google Plus is getting hot. And as someone said some days ago, the winner in this battle is the user, who gets new long-awaited features and improvements to social networks (and, for those who are that sort of person, new reasons to complain).

Google Plus vs Facebook

See all the new features in Facebook and Google Plus

New Facebook Subscribe Feature

Facebook is about to launch a new feature for its users that will allow people to “subscribe” to profiles without becoming “friends”. Facebook users will have the possibility to choose whether to put a “subscribe” button on their profile, therefore granting the possibility to visitors to follow their public updates without entering in their “friends list”. This is a feature Facebook designed expecially for “journalists, artists and political figures”, and in general for all those users who want their public updates spread without necessarily accepting friendship requests by unknown people.

Facebook feature, new subscribe button

After putting the “subscribe” button in your profile, everyone will be able to follow your public updates (the choice in the updates is between “public”, “friends” and “custom”), and you will not be asked to approve subscription requests. You can, on the other way, decide whether subscribers can comment your updates and whether you will or you will not receive notifications for each new subscriber.

Find out how you can control your friends’ news feed with this new feature

Facebook Privacy Settings

In response to Google Plus, which wanted to make privacy one of its strong points, Facebook is changing Privacy Settings in order to make it easier for users to check a lot of features related to posting, sharing and tagging. Here is the advantage of being the owner of the product everybody copies: you just wait for your competitors to launch their main features, then you go after them.

Here are the changes.

  • Profile controls will be available in the profile page. So you will be able to decide who sees what directly in your profile page, without having to surf your Facebook account searching for Privacy Settings. While you edit your profile, you can make your Privacy choices.

Facebook Privacy Settings August 2011
Find out all new Facebook Privacy Settings

How can you tell a fake review from a real one?

There are companies out there that simply do not believe in what they’re doing. They think that they can’t have customers’ trust unless they buy it. They think that their products are not as good as their competitors’, that their customer care is not as brilliant as their worst enemies’, they think that they’re not good enough to survive their own business. This is something very common in today’s working experience, where virtually each product or item competes on a world basis.

On the other hands, customers are not always in a position to try each product or item they can find on the market. Therefore, they rely on reviews. Like Leslie Meredith puts it in her article at “It’s a bit like surveying your family and friends, but on a potentially much bigger scale”. The fact is that, well, reviews are more and more fake out there. Whether you are buying an iPhone app, a book, a 2-nights stay at a hotel or anything else, you must pay attention on what is actually written in the reviews of the product.

Each reviewing system has its own graphical representation of the general mood of the consumers about a certain item. Apple Store has stars, Tripadvisor has rings, Amazon has stars too. Let’s start by saying that looking at this graphical summary of customers’ opinion may be quick but it is probably not the best thing to rely on when taking your decision. This is because it’s kind of easy for any company to pay someone (or something) to write 5-stars (or 5-rings, or 5-whatever) reviews with no content or poor content just to increase its products’ status.

More tips to tell a fake review from a real one

Google Plus

In the last 6 years I’ve been working for different companies in Italy as a Marketing Assistant and as a Marketing Manager. The interest in the way people (and companies) communicate and the attempt to understand the impact of technologies on the communication flows dates back to my University years (let’s say 7 to 12 years in the past). This is why in this long period (more than one third of my whole life) I have had an account in almost any web-based social network or social-related feature.

Google Plus makes no exception.

The first time I heard about Google Plus (some three months ago), I didn’t actually heard about “Google Plus”. I read a press release on the Italian magazines and newspapers about 5 new Google web applications aimed at changing forever the way people get in touch: Circles, Hangouts, Sparks, Instant Upload and Huddle. “Great!”, I thought, “Some new items that are quickly going to disappear in the ‘more’ drop-down menu at”.

Then I tried to gather more information about it and finally the name “Google Plus” came out. I got my invitation from a friend and started to explore the beta. While I was trying to understand how to do things on Google Plus (simple things like adding friends, sending invites, uploading pictures, and so on) there was only one big question in my mind: “Why?”. “Why should I move from Facebook to Google Plus?”. “Why are my tech friends so excited about Google Plus?”. And, most of all, “Why should Google offer people things Facebook already offers, naming them differently and making them more difficult?”.

I really find it difficult to think it profitable for a company to put out a challenge on a widely accepted competitor product on the very same ground. It reminds me somehow of the proliferation of MMORPGs copy-pasted from World of Warcraft that we MMORPG-lovers had to face some years ago. With one main difference: for Google Plus going “free-to-play” is not an option.

There are two major faults that make me feel negative towards Google Plus.

  • Lack of simplicity – Google became the most popular search engine with a white page where the only thing you could do was typing what you were looking for. Google Plus is miles and miles away from this point. This is probably the aspect where Google should have copied more from Facebook, but in the end using Google Plus is quite more difficult than using Facebook when it comes to basic features (sharing photos, adding friends, etc.).
  • Lack of integration with other Google services (reader, documents, etc.) – This is probably the aspect where Google should have taken more advantage from Facebook, since Google is something so huge you don’t even see the end of it. But once again, they failed in this. Why cannot I share with my circles an article I just read in my Google Reader? Why cannot I invite some of my Google Plus contacts to work on a Google Document? Why cannot I share an event in my Google Calendar with the circle I named “Friends”?
Google Plus is still in beta testing, so there’s probably still time to fix and add things, even if the first impression is often very important for these social features that should make your social life easier. I will certainly keep an eye on it while I continue using Facebook for my social web-life … hoping Google Plus will one day become The Social Feature I will finally feel comfortable in!